Nalini Arora was approached by the Stride Rite Group to provide creative direction for a new footwear concept for Keds kids. The project called for bold, whimsical vulcanized footwear that provided a scent on the upper or outsole. The aim was a scent that was easily recognizable based on the design. Ultimately, the designs made it to market but did not come in scents.  One of the designs, was adopted by the women’s division due to it’s interesting strap design.