Nalini Arora was approached by the Stride Rite Group to provide creative direction for a new footwear concept for Keds kids’ line. The project called for bold, whimsical, vulcanized footwear that provided a scent on the upper or outsole. The aim was to pair a popular and pleasing scent with the style of the shoe. Ultimately, the designs made it to market with the scent feature removed. One of the designs was adopted by the women’s division due to its interesting strap design.

 

keds-1

2-Keds-2rev

3-keds